Senior Digital Marketing Executive

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At Places for People, we hire People, not numbers! So, if you like the sound of one of our jobs, please apply - you could be just who we're looking for! Of course, experience and track record are important, but we're more interested in hiring someone that embodies our People Promises. That's someone who does the right thing, is enthusiastic and motivated to grow, believes in community spirit, is respectful, and enjoys their work. As the UK's leading Social Enterprise, we're dedicated to creating inclusive and thriving communities for both our customers and employees.

So, what are you waiting for? Join a community that cares about you!

More about your role

In this role, you'll help drive SEO performance by collaborating with internal teams and external partners to conduct keyword research, optimise content, and follow best practices to boost visibility and organic traffic. You'll support customer touchpoint activities like email marketing, managing segmentation, personalisation, and testing to improve engagement. You'll contribute to the CRO roadmap, working with digital, IT, and agency teams to enhance the website experience and increase conversions. You'll assist in reporting and performance tracking by creating KPI dashboards, setting up event tracking, and using insights to improve the customer journey. You'll help deliver data-led digital campaigns aligned with business objectives and provide digital input across a variety of projects. Your knowledge of platforms and data will allow you to identify and suggest opportunities to enhance performance and customer experience.

The essential and desirable criteria for this role are listed below.

• Advanced knowledge of digital platforms such as Google Analytics, Google Search Console, Google Tag Manager, Umbraco, and various CRM systems.
• Strong understanding of core digital marketing metrics and optimisation techniques to improve campaign performance.
• Excellent attention to detail, ensuring accuracy and consistency across campaigns.
• Proven ability to manage multiple campaigns and deadlines in a fast-paced environment.

More about you

You bring advanced knowledge of digital platforms like Google Analytics, Google Search Console, GTM, Umbraco, and CRM systems, along with a solid understanding of key digital marketing metrics and optimisation techniques. Your strong attention to detail helps ensure accuracy across campaigns, even in a fast-paced environment with tight deadlines. You may hold a marketing qualification such as a CIM Certificate, though it's not essential. Technically, you're confident using tools like Google Ads, Salesforce Marketing Cloud, Excel (including pivot tables), PowerPoint, and you're familiar with A / B testing, audience segmentation, and targeting strategies to drive campaign performance.

The benefits

We are a large, diverse, and ambitious business, which will give you all the challenge you could wish for.

We know that there's always more we can do to make you smile, which is why we offer a comprehensive benefits package with each role, including :

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