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Senior Marketing Analyst

VEED.IOLondon, England, United Kingdom

13 days ago

Job type

Full-time

Job description

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Senior Marketing Analyst

Location : London

What is VEED.IO?

At VEED, our mission is to make video creation accessible to anyone. No hard-to-use equipment, painful learning curve, or keeping track of multiple subscriptions to take your ideas from record → share. With VEED, you can do this with a single tool.

In just a few years, we've gone from one user to millions. From no revenue to $40M+ ARR. From bootstrapped to backed by Sequoia, one of the biggest VC firms in the world. From a team of two to a team of 180+. And we're seeking more talented, motivated and entrepreneurial individuals to join our growing team.

About The Team

The Data organisation at VEED are stewards for organisational knowledge. We are accountable for ensuring data provides value to internal staff and customers through data driven products, analytics, and processes and platforms.

Our vision for data is to inspire and create a data driven culture at VEED. We recognise that data, analytics, or reports are never the purpose. They are tools that aid the deepening of understanding.

About The Role

Here at VEED, we're constantly tackling complex problems to optimise our marketing efforts and drive growth. As a Marketing Analyst at VEED, you'll work closely with the Marketing and Growth team to :

Track performance
Leverage data to drive decision-making
Improve lead generation, customer acquisition and retention
Help shape our marketing strategy

If you love working with data, uncovering trends, and helping shape marketing strategies, this role is for you and you will have great scope to take your career at VEED in whichever way you are most excited!

What y ou will do

Analyse marketing data from various channels (paid ads, SEO, email, social media, website analytics) to assess performance and ROI

Develop and maintain dashboards and reports to track key marketing KPIs

Proactively deliver actionable insights and recommendations to improve lead generation, customer engagement, and conversion rates

Work closely with marketing, sales, and product teams to align strategies and improve funnel performance

Collaborate with the development team to set up new marketing analytics tracking using Google Tag Manager and improve existing tracking

Segment audiences and analyse customer behavior to support targeted marketing efforts

Support attribution modeling to understand which marketing channels drive the highest impact

Assist in forecasting and budgeting for marketing campaigns

Stay updated on industry trends, analytics tools, and best practices in SaaS marketing

Get involved in building and refining models for user-segmentation, marketing attribution, customer lifetime value etc.

Work closely with the data team to maintain a single source of truth and improve data quality by identifying data issues and collaborate closely with data engineering to ensure we collect the right data to produce relevant business insights

Promote a data-driven culture and fluency across the company here at VEED!

About You

Previous experience in a marketing analytics or data-driven marketing role, creating impactful solutions.

You probably have 4+ years of experience, preferably in a SaaS or tech environment, but this isn't set in stone!

Strong background / education in a quantitative discipline

Familiarity with digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, TikTok, etc.)

We use Google Analytics 4, BigQuery, Fivetran, Amplitude, Metabase and DBT amongst other things for our data stack, so experience here would be beneficial, however, experience in similar tools (if not these ones) is a must-have

Being a SQL guru is a must-have. We'd be really excited if you knew Python too

Familiarity with SEO, PPC, email marketing, and other digital marketing strategies

Experience with Google Tag Manager and the ability to translate business requirements into technical specifications

Understanding the principles and limitations of marketing data collection, including laws and regulations related to data protection and privacy

Experience with attribution modeling and multi-touch analytics

Strong analytical and problem-solving skills, with a data-driven mindset

A track record of success - either demonstrated through promotions at work or through other activities!

Highly detail-oriented with a passion for problem-solving - and a bias for taking action

Strong communication, interpersonal and presentation skills (both written and verbal), with the ability to present insights to stakeholders

We think what matters is people. After all, a company is just a group of people. We don't care about where you're from, what school you went to or where you worked before. If you've done exceptional work, we want to hear from you. Join us on our mission to make creative storytelling with video simple and accessible for everyone.

Country Hiring Guidelines : We are currently hiring in 3 core hubs : London, Amsterdam and Barcelona and 2 additional hubs for sales and support roles only (USA for sales and the Philippines for support). Some roles may require a specific location. Please refer to the individual job posts for more details.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Online Audio and Video Media

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Marketing Analyst • London, England, United Kingdom