Marketing Manager

Position : Marketing Manager

Location : Watton

Salary : £40k - £50k

Duties and Responsibilities :

• Lead the Marketing team, driving the development of marketing strategy and overseeing the planning and execution of projects, including website design and development, CRM, and performance reporting.
• Collaborate with management teams to develop and present strategies to refresh the corporate identity, aligning the business focus with industry trends in process electrification and renewable technologies.
• Work closely with cross-functional teams (including Sales, Engineering, and R&D) to create and design engaging content for product launches and sales initiatives across both digital and traditional marketing channels.
• Conduct research on market trends, target audiences, competitors, customer feedback, and the end-to-end consumer journey.
• Define campaign goals, establish key performance indicators (KPIs), and regularly evaluate and report the performance of all digital marketing campaigns against targets.
• Oversee the copywriting of technical articles and white papers in collaboration with engineering teams, ensuring the production of high-quality content for both web and presentation use.
• Prepare monthly marketing reports, identifying areas for improvement and recommending strategic adjustments based on analysis of web traffic and search engine data.
• Brief team members on project objectives, monitor progress, and ensure projects are delivered on time and within scope.
• Identify and manage the resources required to support project demands, including internal staffing, budget, and external contractors.
• Manage content across all platforms, working with department heads to keep published materials up to date and accurate.
• Maintain and update all social media platforms and company websites with regular news and developments.
• International travel may be required.

Key Skills and Experience :

Key Stakeholders and Interfaces :

Benefits :

Sounds like something you would be interested in? Hit apply or contact Lewis Woollard direct on 01603 415 100.