PPC Manager

Job Description

About GUITARGUITAR

guitarguitar is the UK’s biggest retailer of guitars, and the key UK partner of internationally renowned brands such as Gibson, Fender, Taylor and Martin. Founded in Scotland in 2004, the company has expanded to 6 stunning retail stores across the UK and an industry-leading online presence, listed in the UK’s top 25 online retailers. In 2022 we announced our move to Employee Ownership to consolidate and strengthen our position in the UK market, and as part of our commitment to delivering a truly best-in-class customer experience.

About the Role

The PPC Manager will execute the paid search strategy in line with KPIs and budget. The role will be responsible for the day to day running of paid campaigns across various digital channels such as Google, Bing and Facebook. This role sits within the marketing department, reporting to the Marketing Director.

Responsibilities

• Day to day management and optimisation of paid activity (Search, Shopping, Display and Video)
• Analyse and report on performance
• Identify new keyword, audience and targeting opportunities
• Propose new initiatives and ideas
• Keep abreast of paid search developments, competitor performance and wider retail industry trends

Work closely with other teams to ensure ca...