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Motorcycle Sales Advisor

West Coast Harley-DavidsonGlasgow, Scotland, United Kingdom

18 days ago

Job type

Full-time

Part-time

Job description

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At West Coast Harley-Davidson we are more than just a motorcycle dealership—we are a multi award winning, family run destination for riders who live and breathe two wheels. Known for our premium inventory, exceptional service, and passionate staff, we are dedicated to delivering a superior customer experience at every step of the ride.

We’re currently seeking a highly skilled Motorcycle Sales Advisor to join our elite sales team. This is a career-defining opportunity for a seasoned sales professional who combines deep motorcycle knowledge with a proven ability to close deals, build client loyalty, and represent a lifestyle—not just a product.

Position Summary

As a Motorcycle Sales Advisor, you will be the expert consultant for both first-time buyers and experienced riders. You’ll guide customers through an exceptional sales journey—from needs analysis to post-sale follow-up—ensuring each client finds the perfect motorcycle and leaves with confidence and satisfaction.

This role requires strong interpersonal skills, high emotional intelligence, in-depth product expertise, and the ability to perform in a target-driven environment.

Key Responsibilities

Serve as a trusted motorcycle consultant, delivering expert guidance on all Harley-Davidson models in our inventory
Engage customers proactively on the showroom floor, online, and via phone to create a welcoming and consultative experience
Deliver tailored recommendations based on client preferences, lifestyle, and budget
Conduct detailed product demonstrations, including features, performance, safety, and customisation options
Manage the complete sales cycle : prospecting, negotiation, financing, closing, and delivery
Build lasting client relationships through follow-ups, service check-ins, and loyalty programs
Maintain deep knowledge of current inventory, new product launches, and industry trends
Consistently meet or exceed monthly sales targets and customer satisfaction scores
Work closely with Finance & Insurance (F&I) and Service departments to deliver a seamless experience

What You Bring

Minimum 3 years of high-performance sales experience , ideally in motorcycles, automotive, or luxury retail

Extensive motorcycle knowledge and genuine enthusiasm for the riding lifestyle

Outstanding communication, negotiation, and customer service skills

A results-driven mindset with the ability to thrive in a competitive, fast-paced environment

Experience using CRM software and sales tracking tools

Strong organizational and time-management skills

Valid motorcycle license required

Professional appearance and a passion for delivering a world-class customer experience

What We Offer

Competitive base salary with industry-leading, uncapped commission structure

Monthly sales performance bonuses

Ongoing training, manufacturer certifications, and professional development

Employee discounts on motorcycles, gear, parts, and service

Generous holiday entitlement

A team culture built on excellence, integrity, and a shared love of the ride

Join the Ride. Lead the Experience.

If you're a high-performing sales advisor with a passion for motorcycles and a drive to deliver results, we want you on our team. Elevate your career at West Coast Harley-Davidson , where riders become family—and sales professionals become legends.

Apply now and make your mark in the world of motorcycle sales.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Sales and Business Development

Industries

Motor Vehicle Manufacturing

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Sales Advisor • Glasgow, Scotland, United Kingdom