SOCIAL MEDIA AND CONTENT OFFICER

Job Title : Social Media and Content Officer

Start date : September 2025

Location : London (relocate to Edinburgh in August, not including 2025)

Salary : £30,000

Department : Marketing

Reporting to : Head of Marketing and Communications

Apply : https : / / underbelly.teamdetails.com / opportunity / 426

Overview

Based in London, you will look after across all of Underbelly’s social channels, including but not limited to content creation, scheduling and community management. You will work closely with the Marketing team to make sure these channels align with the overarching marketing strategy, identifying opportunities for growth.

You’ll be up to date with current digital trends and able to jump on these quickly and efficiently. We are looking for someone creative and excited to work with artists across our different shows and events, creating content that enhances the various channels.

You will work also work across the Underbelly brand, using our tone of voice and brand to highlight the scope of work Underbelly produces. You’ll be the first point of contact for customers through our channels, responding in line with our guidelines and working closely with our Box Office and customer service teams.

As well as working closely with the Marketing team you’ll work with our internal teams including Programming, Operations, Partnerships and Production. You’ll also collaborate with on-site temporary staff whilst the festival is operational such as a Box Office, Front of House, Bar and Site teams.

Main Duties

The main duties of this role include :

• Oversee the day-to-day running of all of Underbelly’s social media channels
• Constantly looking for content opportunities across all of our shows and events
• Splitting time across different events, with primary focus in August being Edinburgh Fringe
• Align the schedule with our stakeholders, including sponsors and producers to achieve key deliverables on these channels
• Support the Marketing Officer and Manager to build and monitor paid advertisement and align content strategies
• Work with freelance photographers and videographers to create content in line with Meta best practice
• Coordinate capturing content at Edinburgh Fringe, making sure a good spread of shows and venues and included
• Excellent proofing and copy writing skills are essential
• Monitoring all social channels, responding where possible to enquiries, escalating to the correct team where necessary
• Identifying new ways to develop and expand Underbelly’s digital audience

Requirements

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