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Digital Marketing Manager

W-WellnessUnited Kingdom

4 days ago

Job type

Full-time

Job description

Direct message the job poster from W-Wellness

Salary : Competitive, based on experience

About W-Wellness

W-Wellness is the UK’s leading expert-driven wellness platform, offering digital consultations with qualified nutritionists and curated access to high-quality supplements and wellness brands. We are on a mission to cut through the noise of the wellness industry by providing trusted, expert-led wellness products and solutions to both consumers and practitioners.

As we expand our reach and impact, we're looking for a strategic, commercially minded Digital Marketing Manager to oversee performance marketing and digital growth channels, working closely with a third-party digital agency to deliver results across paid media, affiliates, SEO, and content.

Role Overview

As Digital Marketing Manager, you will be responsible for managing our external digital marketing agency, ensuring they are delivering strong performance across paid search, paid social, affiliates, SEO, and digital PR / content. You’ll act as the strategic lead, owning the roadmap, briefing priorities, reviewing performance, and making sure all activity is aligned with our business goals.

This is a hands-on, data-led role ideal for someone who can bridge internal brand strategy with external channel execution.

Key Responsibilities

Paid Search & Paid Social (via agency)

Manage our digital marketing agency to deliver effective paid media campaigns (Google Ads, Meta, TikTok, etc.)
Brief campaigns, set targets, and oversee creative asset delivery
Monitor reporting and performance dashboards, identify trends, and recommend strategic adjustments

Affiliates & Partnerships

Oversee the affiliate programme and agency partner performance

Identify and evaluate new affiliate opportunities and ensure partner compliance

Support the growth of influencer and content creator collaborations

SEO, Content & Digital PR

Work with the agency to shape and execute our SEO strategy, including on-page and off-page activity

Manage content briefs and editorial priorities to support organic growth and brand positioning

Lead the development of digital PR campaigns that build authority and visibility

Own channel strategies and budget allocation across digital acquisition

Evaluate campaign performance against KPIs, drawing insights and ensuring agency accountability

Coordinate cross-functionally with marketing and ecommerce teams to align digital priorities

Requirements

3–5 years of experience in digital marketing, ideally managing third-party agencies or contractors

Strong understanding of performance marketing channels (PPC, paid social, affiliates, SEO)

Proven ability to interpret data, challenge assumptions, and drive ROI

Excellent communication and project management skills — able to translate goals into clear briefs and hold partners accountable

Analytical mindset with working knowledge of tools like GA4, Looker Studio, Meta Ads Manager, and Google Ads

A passion for wellness, healthtech, or consumer brands is a strong plus

What We Offer

A strategic role in a purpose-led, high-growth wellness company

Hybrid working with flexibility and autonomy

Discounts on wellness products

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Wellness and Fitness Services

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Digital Marketing Manager • United Kingdom