Kinetic Investments is a venture capital firm backing early-stage companies that are reshaping the digital world. Our mission is to help startup founders turn bold visions into lasting success through strategic investments and collaborative partnerships.
One of our portfolio ventures is developing a mobile-first, gamified social casino platform. With real-time missions, XP progression, loyalty tiers, and integrated charitable giving, we’re creating a new kind of experience that blends entertainment, rewards, and social impact.
We’re looking for a CRM Specialist to join this team on a contract basis to help design, launch, and optimise our lifecycle marketing system. This is a hands-on, execution-focused role that will work closely with product and marketing to drive player engagement, retention, and monetisation.
Role : CRM Specialist (Contractor)
- Location : Remote (UK-based preferred)
- Contract Type : Freelance / Contractor
- Start Date : ASAP
- Duration : 3 to 6 months initially, with potential to extend
Responsibilities
Lead the setup and execution of lifecycle campaigns across email, in-app messaging, and (eventually) push / SMSDesign CRM journeys for onboarding, daily streaks, VIP milestones, winbacks, and bonus dropsBuild and manage behavioural segments to ensure timely, relevant, and personalised messagingTranslate in-app events into CRM triggers in collaboration with the development teamAnalyse campaign performance and run A / B tests to improve engagement and conversionCollaborate with product and creative teams to ensure messaging is on-brand, reward-driven, and player-focusedOwn CRM tools and workflows from planning through to launch, optimisation, and reportingEssential
Proven experience in CRM or lifecycle marketing, ideally within gaming, mobile apps, or consumer productsStrong grasp of B2C CRM best practices, including behavioural segmentation and event-based automationTechnically proficient with CRM platforms and messaging channels (email, push, SMS)Demonstrated ability to manage projects across cross-functional teamsCommercial mindset with a focus on retention, monetisation, and lifetime valueComfortable working independently in a fast-paced, remote-first environmentDesirable
Experience with social casino, iGaming, or digital entertainment productsFamiliarity with XP systems, loyalty programs, and VIP user flowsUnderstanding of event-driven messaging and player retention strategiesPrevious experience in a remote-first or startup environmentPersonal Attributes
High energy, proactive, and solution-orientedResults-driven with a strong focus on executionThrives in a fast-moving, ever-evolving environmentAdaptable, collaborative, and resilient under pressureJoin a smart, supportive, and ambitious team working directly with foundersTake ownership in a role that offers real impact and visibility from day oneBe part of a culture where your ideas, voice, and contributions are genuinely valuedExpect a fast-paced environment with plenty of opportunity to celebrate successJ-18808-Ljbffr
