Marketing Executive

Job Description

Job Overview

To contribute to the development and execution of PPS’s marketing strategy, supporting the marketing team in delivering impactful campaigns and activities that align with business objectivities. The marketing executive will act as a key link between strategy and implementation, taking ownership of key initiatives and ensuring consistency in brand messaging, lead generation and market engagement.

Responsibilities

• Support the development and implementation of PPS’s marketing strategy.
• Create, manage and execute marketing campaigns across various channels, including social media and email, while tracking performance and producing analytics reports.
• Oversee CRM data management and segmentation to enable targeted marketing campaigns and maintain accuracy.
• Manage lead generation efforts for the business development team by coordinating targeted campaigns and ensuring the seamless handover of qualified leads.
• Leverage technology to source client information through lead leaper, Sales Navigator etc.
• Utilise monthly credits for LinkedIn InMail.
• Collaborate with the internal and external marketing team to plan and deliver communications for events, including pre-event outreach, promotional materials and post event engagement.

Contribute to market research initiatives, identi...