Job Description : PPC Manager
Central Employment is partnering with a highly successful Online Retail & Interiors organization that is expanding its in-house eCommerce and Performance Marketing team. We are seeking a data-driven PPC Manager to take ownership of PPC campaigns and drive performance across multiple platforms, reporting to the eCommerce Manager.
Responsibilities :
- Manage and optimize PPC campaigns to meet performance targets, ensuring alignment with customer behavior and intent.
- Develop and execute strategies to enhance customer engagement, conversions, and ROI.
- Expand paid media efforts across Paid Social Ads, Amazon, and AWIN.
- Implement testing strategies for creative assets, audience targeting, and bid optimization.
- Provide regular performance reports with insights, test results, and next steps.
- Collaborate with marketing to optimize landing pages for conversions and campaign alignment.
- Analyze campaign data to identify trends and opportunities for improvement.
- Drive growth on emerging platforms with refined strategies.
- Develop insights for personalized landing pages to boost conversions.
Minimum Requirements :
3-5 years of experience managing PPC campaigns, including Google Ads and Microsoft Ads.Experience in a Paid Search Agency or eCommerce Retail setting.Strong analytical skills for data interpretation and strategic decision-making.Attention to detail and ability to manage multiple projects efficiently.Collaborative mindset and cross-functional teamwork skills.Proficiency in Google Ads, Google Analytics, Microsoft Ads, and Excel / Google Sheets.Experience in creative strategy development for performance marketing.J-18808-Ljbffr