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Brand Marketing - Copywriter

Brand Marketing - Copywriter

WhitbreadLondon, England, United Kingdom
10 days ago
Job type
  • Full-time
Job description

Location : London (Holborn), Hybrid working, 3 days in the office, 2 days working from home or another location

Salary : £30,000 - £35,000 dependant on skills and experience

Bring words to life for one of the UK’s most loved hospitality brands.

At Premier Inn, we’re on a mission to be thinking ‘digital first’ and to make everyday experiences extraordinary — and we need a talented Marketing Copywriter to help us tell our story. If you’re passionate about crafting compelling content and want to shape the voice of a brand trusted by millions, this is your moment.

Why You’ll Love It Here

  • Private healthcare
  • Up to 10% matched pension
  • Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brand
  • Annual Incentive of up to 15%

What you’ll be doing :

As part of our in-house Design & Production Studio, you’ll collaborate with a team of creatives and marketers to deliver engaging, on-brand copy across a wide range of channels. You’ll work on briefs from across the Commercial function — including Brand Marketing, Ecommerce, CRM, and Product & Propositions — creating content that connects with both leisure and business audiences.

Your work will span :

  • Headlines, ad copy, articles, video scripts, merchandising content, and UI experiences
  • Campaigns and product launches that make our brand stand out
  • Tone of voice development and brand guideline evolution
  • Competitor and industry trend analysis to keep our content fresh and relevant

    • You’ll be the voice behind our Leisure communications, helping shape how Premier Inn speaks to its customers — and ensuring every word delivers impact.

    Who you’ll work with :

  • A close-knit team of copywriters and designers
  • Stakeholders across Brand Marketing, CRM, Ecommerce, and more
  • External partners including creative and media agencies
  • Occasionally, other internal teams needing expert copy support

    • What you’ll bring :

    We’re looking for a creative thinker with a sharp eye for detail and a love for language. You’ll need :

  • Experience in marketing copywriting, ideally in a brand or agency setting (retail brands could be interesting)
  • A strong grasp of tone of voice, brand storytelling, and content strategy
  • Ability to tailor copy for different channels and audiences
  • Understanding of SEO best practices, word count limits, and regulatory guidelines
  • A collaborative mindset and a desire to grow your career in content and editorial

    • Bonus points if you’ve worked with :

  • Broadcast or video content
  • Tone of voice development and brand guideline documentation
  • Experience with Figma and Jira
  • Being part of a brand trusted by millions across the UK and beyond
  • Shaping the voice of a household name
  • Enjoying hybrid working and great benefits

    • We’re Whitbread, the UK’s largest hospitality business with over 1,200 hotels and restaurants across the UK. But we’re more than that. We’re the 38,000 people who make everyday experiences special, delighting over 5 million guests every month.

    We are proud to have been recognized as a Top Employer for 14 consecutive years, voted a top apprenticeship employer by the Department of Education and RateMyApprenticeship, ranked #10 in the Stonewall Workplace Equality Index for our commitment to LGBTQIA+ inclusion, and awarded as a Top 25 Exemplary Employer in the Investing in Ethnicity Parliamentary Matrix — the only hospitality company leading in inclusion.

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    Marketing Copywriter • London, England, United Kingdom