Channel Marketing Executive
Function : Marketing Location :
London, LND, GB
Work Arrangement : Hybrid
Position Title : Channel Marketing Executive
Location : Wimbledon (2days)
Reports to : Associate Director Trade Marketing, Retail Hai
Direct Reports : 0
Scope : Retail Hair
ABOUT THE WELLA COMPANY
Together, WEenable individuals to look, feel, and be their true selves.
THE ROLE
We are looking for a Channel Marketing Exec to join our dynamic and passionate Trade Marketing team. This role will see you supporting new ground-breaking campaigns and bringing bold ideas to life. Reporting to the Associate Director Trade Marketing Retail Hair the remit of this role includes oversight of our in-store and media brand activations. To ensure you have a good grounding in brand performance, you will also be actively involved in brand tracking and analysis, shaping insights and actions for growth. To be successful in this role, you will need to demonstrate hunger for learning and trialing new things, desire to understand the UK consumer and shopper better, and ability to make your love for our brands infectious. Your work and commitment will ensure that our business achieves sales, profit, and market share objectives.
KEY RESPONSIBILITIES
In Store POS & Retailer media
- Leads instore temporary POS / online retailer media assets design and production. Work with global team to ensure the timely delivery of suitable assets for in-store campaigns
- Manages budget & challenges the costs when working with agencies to ensure execution is at optimal cost level. Negotiate best deals with customers alongside NAM
- Coordinate Retailer media partners briefing, ensure evaluation of activities and then refine activity to improve ROIs and share learnings with the business and always ensure these are aligned with our brand equity
- Work with NAMs to ensure for any customer investment we maximise impact with customer commercially
- Work with Brand Team to ensure that all activity delivers against the brand objectives
- Deliver within set budgets and ensure brand team kept up to speed with spend by month
- Establish best in class in store execution for key customers, mastering shopper drivers and ensuring brand activation in key touch points (both in store and online)
- Ongoing management and creation of temporary in store stands, displays and secondary sites
Digital media
Oversee Pence per ClickCollaborate with brand, sales, and trade teams to facilitate media tagging (securing trade back from >75% of media)
Ecom brand visibility
Lead on digital conversations with customers and support with relevant content for their platforms (brand store / PDPs)Ownership of CARS – Content, Assortments, Reviews & Search (tracking, improvement, and content implementation)Ratings & reviews campaign managementPlan and track / optimize always on retailer searchEnsure that Clicks performs at +1.5% vs Bricks in B&C retailersAnalysis
Conduct ad-hoc performance analysis and reporting sales and shoppers' data (e.g. Nielsen, Kantar etc.)Track competitors’ activity and industry trends, sharing key learnings with internal teams.Translate insights / category data into action to support retailer sell-insCommunication & Best Practice Sharing
Be a champion for our brands, maintaining regular dialogue cross-functionally to drive the brand plans in the relevant channelsConduct regular store visits and track competitor activity striving for best in class / disruptive communicationBe the conduit between Brand Marketing and Sales Teams to ensure brand strategy is applied, customised and executed with excellenceBuilding strong working relationships across the entire business to enhance the performance of the UK business : Global Divisions, UK Sales and Brand Marketing TeamsESSENTIAL SKILLS, EXPERIENCE & QUALIFICATIONS
We are looking for a self-motivated individual with energy and enthusiasm. You like to hit the ground running, owning your projects, and driving them through to ensure the UK market is on the map for best in class. You live and breathe Wella’s company values : committed, collaborative, creative, connected, and courageous.
Essential :
Experience of customer marketingInvolvement in category management preferredProven success working with all sizes of businessesP&L management experienceHigh level of numeracy, with strong analytical skillsExcellent organisation capabilities, ability to prioritise effectively and work under pressure on short deadlinesAbility to build and maintain effective working relationshipsExcellent communication skills, both written and verbalStrong team player with ability to effectively listen, contribute and influenceExperience in strategic planning and ability to effectively contribute to and influence higher level strategyConfident in presenting to large groups and influencing at all levels of the organisationStrong commercial acumen and negotiation skillsSound knowledge of Excel and Word and PowerPoint packagesProactive, results oriented, flexible approach to workAble to demonstrate a strong passion for Wella products & the Wella vision and valuesDesirable :
1-2 years’ experience in FMCG in a related role – shopper / trade marketing, Point of Sale, Instore Media agency either client or agency sideWHAT WE OFFER
25 days holiday + additional day off for your birthday (not including bank holidays)3 days personal leave for your own signification life events2 paid days off for volunteering / charity workOptional Wella Pension Scheme (8% employer contribution, 3% employee contribution)Optional Family Private Medical Insurance CoverIncome ProtectionLife Insurance (8x base salary up to 2 million payable in the event of your death in service of Wella)Staff Discount (80% of all hair products, 40% OPI, 1 x 50% ghd)EAP (Employee Assistance Programme)Enhanced maternity, paternity, and adoption leaveGym BenefitsEye TestsWOW Programme (Bonus following exit from KKR, eligible after successful probation. For permanent employees only)Workplace / Nursery Benefits4 weeks working remotely abroadEarly Friday Finish during Summer