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Senior Sales Lead, Brand Partnerships

TMGLondon, England, United Kingdom

9 days ago

Job type

Full-time

Job description

TMG is a global leader in live music and cultural experiences, producing category-defining festivals, concerts, and entertainment events. We bring together world-class talent, cutting-edge production, and deeply engaged audiences to create unforgettable moments. Our events span multiple markets and genres, with a strong focus on cultural impact, audience growth, and long-term brand development.

Job Description

We are seeking a dynamic and results-oriented Senior Sales Lead to join our rapidly growing team. In this pivotal role, you will be responsible for driving new business that align with our company goals and objectives. As Senior Sales Lead you will leverage your interpersonal skills and industry expertise to identify potential brand partnership opportunities for TMG's growing portfolio of assets.

Role Responsibilities

Build and maintain strong external relationships with potential sponsors, corporate partners, and supporters, through securing and leading new business meetings
Qualify new business discussions and close brand partnerships deal to achieve your personal annual target
Collaborate with the rest of the team to develop and produce partnership strategies that drive engagement and maximise value for both parties
Maintain regular communication and addressing any partnership issues that arise
Negotiation of partnership agreements and contracts to ensure favourable terms and conditions
Oversee contract agreements and consult legal departments when appropriate
Create sales materials such as pitch decks, making updates and changes where necessary
Successfully pitch creative and strategic presentations to win new business
Utilisation of LinkedIn, social media, and networking at events to source new leads and prospects
Manage and maintain the partnerships CRM pipeline, to ensure best practices and good data hygiene

Candidate Requirements

5 years’ experience in music brand partnerships (sales roles)

Personal network of global brand partners in Europe, US and Africa

Strong affinity and deep knowledge of the Afrobeats and Amapiano culture

Self-motivated, reliable and someone who thrives on cultivating connections

Excellent influencing and negotiation skills

Excellent written and verbal communication skills

Excellent organisational skills and used to working in a fast-paced environment

Attention to detail and the ability to ensure all outputs are of the highest quality

Excellent interpersonal communications skills, including tact and assertiveness, and the ability to communicate at all levels in a complex environment

Strong entrepreneurial skills and commercial awareness

Ability to work with senior contacts and co-ordinate the activities of staff and contributors at all levels both internally and externally

Resilience and ability to tackle challenges constructively and find creative ways forward

What TMG Offers

At TMG, we believe in creating extraordinary experiences—for our fans, our partners, and our team. As part of our team, you’ll enjoy :

Competitive Salary & Commission Structure – based on reaching annual sales targets.

Health & Wellness Benefits – Private health and dental coverage.

Flexible Work Model – Hybrid work options with on-site access to major TMG events.

Parental Leave & Additional PTO – Enhanced maternity policy and tenure-based leave benefits.

Apply now!

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Sales and Business Development

Industries

Entertainment Providers

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