Sales Marketing Director

Sales & Marketing Director Private Healthcare

Region : Essex Kent Bedfordshire & Cambridgeshire

Salary : Competitive Benefits

Sector : Health & Social Care (Private Market)

Lead Strategic Growth in a Values-Driven Organisation

Our client a well-established provider of high-quality residential and dementia care services is seeking an experienced and commercially minded Sales & Marketing Director to lead private occupancy growth across multiple care homes.

This is a key strategic appointment offering the opportunity to shape and deliver a focused growth plan within the private care sector. The role covers a portfolio of services across the South and East of England.

Role Overview :

The successful candidate will lead on all aspects of sales and marketing strategy across the private market with a focus on increasing occupancy enhancing brand visibility and strengthening referral networks. This is a high-impact multi-site role requiring a blend of strategic vision and hands-on delivery.

Key Responsibilities :

Develop and implement a comprehensive private market strategy aligned with company growth objectives

Lead on occupancy development initiatives across a portfolio of care homes

Identify new business opportunities through relationship-building with healthcare professionals referrers and local influencers

Oversee and manage digital and offline marketing campaigns to support visibility and engagement

Analyse market trends and competitor activity to inform strategy and positioning

Collaborate with regional and operational teams to ensure cohesive delivery and shared targets

Candidate Profile :

Proven experience in a senior-level sales or marketing role within the health or social care sector (private market experience essential)

Strong track record of driving growth and improving market position

Commercially astute with strong leadership and stakeholder management skills

Excellent communication and networking abilities

Willingness to travel across the region as required

What s on Offer :

A senior leadership role within a values-led and resident-focused organisation

Competitive salary and benefits package

The opportunity to make a tangible impact on service growth and reputation

If youre an ambitious and strategic leader with a passion for private healthcare and proven success in occupancy development we d love to hear from you.

Key Skills

Sales Experience,Marketing,Hotel Experience,Hospitality Experience,Assisted Living,Management Experience,Revenue Management,Sage,Salesforce,Sales Management,Team Management,Memory Care

Employment Type : Full Time

Experience : years

Vacancy : 1