Marketing Campaign Manager
Location : London, UK
Length : ASAP – 30 / 03 / 2025
Rate : £48.08 p / h (Inside IR35)
Hours : Normal business hours (Hybrid)
Role Overview
- Drive and guide the user research, market analysis, and insights to make valued business recommendations to cross-functional partners on products and features.
- Develop critical user journeys for future and active consumers and a cohesive user lifecycle strategy in collaboration with cross-functional stakeholders
- Define critical opportunities to drive step-changes in user growth, increase user engagement with new product features, and drive user adoption of existing features.
- Develop and execute marketing strategy and plans, working closely with sales and marketing leadership.
- Contribute to project scoping and manage project priorities and allocation of technical resources within the project.
- Set challenging but achievable goals and measure success logically.Generate and structure a plan and strategy to execute on a project and approach.
- Take the lead to manage competing stakeholder interests and priorities while keeping relevant parties (manager or stakeholders) in the loop on potential issues.
- Proactively and systematically identify and propose new opportunities while expanding beyond usual scope of expertise.
- Prioritize the most impactful ideas to drive growth and make sound business decisions independently.
Role Responsibilities
Help solve problems with multiple approaches to reach an optimal solution.Build new processes, procedures, methods, tests, and features with foresight to anticipate and address future issues.Propose solutions and new ideas to drive work forward.Dig in and understand the detailed insights and big picture implications while understanding the strategic view.Influence across team(s) and areas of expertise with similar objectives to align resources and direction and scale work.Develop strong relationships, internally and externally, offering support and direction to team members.Mentor and guide junior team members in their work and help them to onboard.Proactively reach out to partner teams to understand their goals, help them understand the marketing teams goals, and ensure both, are aligned.Act as a trusted partner to senior stakeholders and external partners in the product and feature development process.Provide guidance to and manage relationships with partners, agencies, or temporary, vendor, and contractors (TVCs).Guide the integration of multiple adjacent project timelines, goals, and objectives.Utilize comprehensive knowledge of clients core products, user insights, messaging / positioning, voice, and overall brand marketing strategy.Communicate and present confidently to cross-functional audiences and influence the direction of work through effective presentations.Qualifications & Experience
Knowledge of branding and brand development.Knowledge of the marketing campaign lifecycle. This includes planning, strategy, execution, and reporting of a campaign.Ability to partner with, orchestrate, lead, and influence clients, partners, and / or service providers as a trusted advisor. This may include managing client / partner expectations, and an ability to gain commitment to a product, service, or idea from partners, customers, and / or stakeholders using data and appropriate communication or storytelling methods. This management and advising may occur directly or indirectly based on size of partner population.Knowledge of consumer behavior (e.g., digital or traditional consumer behaviors).Ability to analyze information, draw conclusions, generate alternatives and solutions, and evaluate outcomes.Understanding of user needs, helping products go-to market, and giving feedback to improve productsIndustry knowledge4-5+ years in marketingProficiency in data analysis tools is essentialstrong communication and analytical skillsJ-18808-Ljbffr