Field Marketing Manager

Job Description

We are looking for a skilled and ambitious Field Marketing Manager to join Informa TechTarget’s Demand Generation team. This role will be responsible for planning and executing face-to-face and digital programs that help engage target accounts, accelerate pipeline, and support sales goals.  The ideal candidate combines both experience with event strategies and the digital marketing campaign execution necessary to promote them.

Within Corporate Marketing, the Demand Gen team sits at the intersection of brand, customer acquisition and growth, content creation, and operations. Our team plays critical roles in supporting our go-to-market efforts by creating a variety of campaigns, including hosted events, tradeshows, webinars, virtual events, e-books, blog posts, and more. In collaboration with Product and Sales, we leverage this programming to target and engage our core audiences, converting them into the sales pipeline that helps drive revenue growth. As marketing innovators for our division, we share a passion for B2B marketing and a constant drive to optimize and improve - and we have a lot of fun while we’re at it!

Responsibilities :

• You will report directly to the Sr. Marketing Programs Manager and work cross-functionally with both the Director of Field Marketing and with Sales Leadership on regional field marketing needs, including planning, developing, executing and reporting on regional events. This includes organizing our own in-person events and Informa TechTarget’s presence at tradeshows.
• Additionally, you may plan, project manage and execute a variety of marketing programs – including webinars, virtual events, field activations – to drive engagement and generate pipeline in support of go-to-market objectives.
• Strive to deliver on campaign goals (event registration, attendance, lead conversions) and understand / remediate shortfalls.
• Help identify a roster of marketing talent and thought leaders to maximize content presentation opportunities at in-person and virtual events.
• Develop strong writing and creative skills for localised email copy and promotional assets that drive attendance and engagement for field programs and events.
• Be a proactive and thoughtful partner with our Marketing Operations, Product Marketing, Customer Success and Sales teams to support program success, execute cross-functional projects, aligned with our culture of helpful collaboration.
• Facilitate project kick-offs and strategic planning sessions, sensing when to proactively lead, when to create space for others, and when to draw out energy and insight from extended teams.

Qualifications

Additional Information

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, colour, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.

Our benefits include :

As an international company, the chance to collaborate with teams around the world