Product Marketing Manager (TradFi / Web3)

Job Description

As a Product Marketing Manager, you will work with product and growth teams to develop launches, campaigns and user experiences to change how the next generation of users engage with traditional markets. You will drive the go-to-market strategy, lifecycle campaigns, and product positioning for our client's newly built platform focused on stocks and equities trading.

Responsibilities

• Develop compelling messaging that highlights accessibility, low fees, superior user experience, and cross-asset trading capabilities, while owning positioning and creative briefs.
• Identify user personas (e.g., crypto-first investors, fintech enthusiasts, traditional traders) and craft tailored journeys to drive user acquisition at target cost-per-acquisition (CAC).
• Lead go-to-market strategies for new features, such as fractional shares, commission-free trading, and securities lending.
• Design integrated campaigns across email, in-app, paid media, content, and influencer channels to boost adoption, cross-sell opportunities, and engagement, with user acquisition teams executing.
• Conduct user interviews, surveys, and behavioral analysis to shape positioning and inform the product roadmap.
• Develop lifecycle and retention campaigns to encourage trading activity, repeat engagement, and product education.

Collaborate with product, CRM, user acquisi...