Welcome to Staycity Group, a thriving and rapidly expanding aparthotel operator, making waves across the heart of Europe! With an impressive track record of multiple new aparthotels opening each year, we're on an unstoppable journey, with 32 exceptional properties across iconic European cities like London, Dublin, Berlin, Edinburgh, Paris, and Venice.
- We are now looking for a Head of Brand – Wilde to join the Staycity Group.
- We’re seeking a visionary leader to define and elevate our boutique Wilde brand across an expanding international aparthotel portfolio.
In this high-impact role, you’ll report to our Senior Director of Brand and Marketing and take ownership of the brand strategy and marketing output from end to end, crafting a powerful narrative that resonates with diverse audiences and ensuring a seamless brand experience at every guest touchpoint. As Head of Brand, your strategic and creative leadership will be instrumental in driving visibility, guest loyalty, and a strong reputation for excellence.
You’ll work cross-functionally with internal teams and external agencies to deliver 365 marketing, seasonal campaigns and local activations that not only captivate, but convert.
Benefits :We want you and your loved ones to thrive, we’ll support your health, wellness, learning and development and if you decide it’s time to start or grow a family rest assured, we celebrate that too :Paid Maternity, Surrogacy, Adoptive & Paternity leaveHealth and Dental InsurancePension27 days annual leave & 2 volunteer daysAnnual bonusSupport for you and your family when you need it with our Employee Assistance ProgramStaff rates : From €25 per night - Overnight stays for you, and your family and friendsWhat you can do for usBrand Development & Growth : Responsible for brand strategy implementation, ensuring consistency and quality, enhancing guests' experiences at every touchpoint.Brand Marketing : Develop and manage ATL marketing campaigns for Wilde.Partner with digital marketing teammates to execute regular social and digital content.
Brand Guardian : Act as brand guardian within the Marketing and cross-functional teams, ensuring brand standards and consistency in each channelCollaborate closely with our Digital Teams to curate the Wilde websites, and other digital tools, ensuring a cohesive and engaging online presence.Uphold Staycity Group's reputation management standards and curate bespoke guest experiences that reflect our brand ethos, driving both revenue and guest loyalty.Effectively communicate plans to all properties, ensuring activations are aligned with both brand and property objectives, fostering a consistent brand experience across our diverse portfolio.Explore and manage strategic partnerships that not only enhance our brand's visibility but also result in revenue-driving initiatives across various market segments, supporting Staycity Group's broader agenda.Monitor and analyse competitive segments across the marketing mix and industry trends, sharing insights with internal teams to inform and refine our strategies, keeping Wilde at the forefront of hospitality innovation.Required Skills and Experience :Bachelor’s degree in Brand & Marketing or related field5-7 years of experience in developing brands, ideally with experience in the luxury or lifestyle hospitality sectorStrong proficiency in Microsoft Excel / PowerPoint / Keynote / WordProven track record of delivering impactful, international Brand campaigns, ideally with experience in the luxury or lifestyle hospitality sectorExcels in collaborative efforts with cross-functional teams and departments, fostering a culture of shared ideas and growth.Demonstrates excellent creative mindset with critical thinking and problem-solving skills, essential for navigating the complexities of Wilde's evolving landscape.Must possess strong written and verbal communication skills, aligning with Staycity Group's commitment to effective communication at all levels. If you possess the ability to navigate through challenges with a blend of kindness and clarity, backed by data-driven decision-making skills, we'd love to hear from you! So, join us in this exciting and ever-evolving journey, where you'll be supported, inspired, and encouraged to reach your full potential.Let's make the world a little brighter, one guest at a time.
Start your Staycity Group journey today! Take the leap and click "apply" now!