An exciting opportunity has arisen for a proactive and commercially focused Shopper Marketing and E-commerce Executive to join a dynamic commercial team. The successful candidate will support the development and execution of shopper marketing strategy across both bricks & mortar and online retail channels, including Multiples, Discounters, Convenience, ROI, and Online. This is a varied role encompassing :
- Driving further development of shopper and e-commerce initiatives.
- Increasing engagement with trade partners.
- Delivering market-leading shopper campaigns.
- Developing insights via research, campaign analysis, and industry reports, translating these into actionable plans to maximise return on investment. The role requires a creative, self-motivated individual who thrives in a fast-paced, ever-changing environment. ⸻ Key Responsibilities
- Support the development and implementation of shopper marketing plans, ensuring alignment with category vision, brand strategy, and individual retailer / channel objectives.
- Deliver best-in-class online and mobile optimisation, adhering to platform guidelines and maintaining content through platforms such as Brandbank.
- Analyse shopper and .com campaigns, gathering insights and learning's to inform future planning.
- Develop and maintain strong relationships with retailer media contacts and key stakeholders.
- Identify and implement cross-category collaborations and d...