Social Media Manager (UK)

Join to apply for the Social Media Manager (UK) role at MCoBeauty

Join to apply for the Social Media Manager (UK) role at MCoBeauty

DBG Health is a leading independent health, wellness, and beauty company headquartered in Melbourne. With a team of over 1,000 dedicated professionals, we are committed to delivering affordable and innovative solutions that enhance the well-being of our customers. DBG Health’s consumer division. VidaCorp, our consumer division, represents market-leading names like MCoBeauty, Esmi Skin Minerals, Nude by Nature, SunSkills, PONi cosmetics and more, offering premium-quality, accessible products that resonate with consumers domestically and internationally.

As we embark on significant global expansion, we are proud to announce the European launch of MCoBeauty, starting in London. Known for its innovative and high-quality cosmetics, MCoBeauty embodies our commitment to empowering individuals to embrace their beauty while delivering exceptional value. This milestone underscores VidaCorp's ambition to redefine global health and beauty standards, bringing innovative, accessible solutions to new markets.

About The Role

MCoBeauty is on the hunt for a talented and passionate Social Media and Content Manager to lead our social media strategy in the UK. This is an exciting opportunity to drive the launch of Australia’s fastest-growing beauty brand into a new market, building a vibrant and engaged online community that embodies MCoBeauty's commitment to accessible, trend-focused cosmetics.

You will spearhead our UK social media presence, focusing on engaging content creation, community building, and impactful campaigns while aligning with MCoBeauty's global brand vision. This role demands creativity, commercial acumen, and a strong understanding of the UK beauty landscape. The ideal candidate is an avid social media consumer with experience using platforms such as Sprinklr or other social reporting tools, and comfortable collaborating with a variety of stakeholders in a fast-paced environment.

Role & Responsibilities

• Develop and execute a robust social media strategy tailored for the UK market, reflecting MCoBeauty's brand tone and values.
• Create and curate engaging, platform-specific content (text, images, videos) for key social channels including Instagram, TikTok, and emerging platforms.
• Collaborate with in-house and external creative teams to produce visually compelling and trend-focused content.
• Plan and manage monthly content calendars to align with product launches, partnerships, and seasonal trends.
• Cultivate and engage MCoBeauty's UK online community, responding to comments, messages, and customer inquiries promptly.
• Build relationships with beauty influencers and creators, negotiating collaborations that drive brand awareness and authenticity.
• Monitor and manage sentiment, ensuring a positive and consistent brand presence.
• Lead UK-specific campaigns, giveaways, and influencer partnerships that amplify product launches and brand milestones.
• Collaborate with the global marketing team to ensure campaigns align with overarching objectives while resonating with the UK audience.
• Track and analyse social media performance metrics, including engagement, reach, and ROI, providing regular reports and insights.
• Use analytics to refine strategies, optimise content, and identify growth opportunities in the UK market.
• Stay ahead of UK beauty and social media trends, identifying opportunities to position MCoBeauty as a leader in the market.
• Research competitors and audience preferences to inform strategy and content.
• Experiment with innovative social media features and emerging platforms to drive engagement and brand awareness.

Skills & Experience :

At DBG Health, we offer more than just a job, we offer a dynamic and supportive work environment where you can make a real impact. As part of our team, you'll have the opportunity to work alongside industry leaders, drive meaningful change, and grow both personally and professionally.

DBG Health is committed to fostering a workplace culture that is safe and accessible for all. We are an equal- opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation, disability or neurodiversity. We strive to build a collaborative, inclusive workplace that is representative of the communities we work and live in.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing

Industries

Retail and Retail Health and Personal Care Products

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