Head of CRM

Job Description

As the Head of CRM you will lead the function globally, driving forward the CRM Transformation programme and initiatives across 80 international locations. This is a key hire for the business and it is crucial we find someone exceptional!

The Role

Own the strategy for the Customer Journey and CRM roll out across 80 International locations

Lead the CRM marketing initiatives to optimise acquisition, retention, personalisation, and promotional strategies

Supporting the Head of Transformation, Data & Digital to ensure a successful rollout of the global CRM platform across all 5 continents

Develop reporting and insights based on a clear understanding of business objectives to inform marketing initiatives, per region

Develop CRM best practices for the different business groups and cross functional teams to ensure success

Drive ongoing analysis of customer and potential customer behaviour

Drive execution of strategy across email, including promotional, automated, and segmented / customised campaigns

About You

Minimum 5 years proven execution of CRM marketing initiatives aimed at optimising lead gen + customer loyalty, acquisition, retention, personalisation and promotional strategies

Experience of developing integrated marketing strategies and integration of CRM with broader traditional and digital marketing efforts

Developing and implementing data-led marketing techniques that will drive new customers