Are you a commercially driven, creative partnerships leader with a passion for live experiences and brand engagement? We’re looking for a Director of Brand Partnerships for a large live events business to take their commercial strategy to the next level.
Reporting to senior leadership, this is a pivotal role designed to build long-term brand alliances, create innovative partnership propositions, and deliver tangible revenue growth through high-impact sponsorships and brand activations.
Key Focus Areas
- Develop and lead partnership strategy across multiple event formats
- Identify new commercial opportunities with brands, venues, and agencies
- Create compelling propositions for brand activations, fan zones, and seasonal experiences
- Build strategic relationships with household-name food & beverage brands
- Deliver sponsorship deals that offer clear ROI and meaningful audience engagement
- Collaborate cross-functionally with marketing, operations, and revenue teams
- Lead a high-performing partnerships and brand activation team
What You'll Bring
Proven experience in sponsorship sales and partnership developmentA strong network across brands and agencies – particularly in food, drink, and lifestyle sectorsStrategic mindset with the ability to craft tailored, commercially viable partnership packagesStrong financial and commercial acumenConfidence working with senior stakeholders, including brand and C-suite leadersA passion for live events, fan engagement, and experiential marketing