Marketing Coordinator

Fruity Booty is seeking a highly organised, enthusiastic Marketing Coordinator to support the delivery of brand and marketing activities across all channels, including social media, email, partnerships, and events.

The Marketing Coordinator will work closely with the Founder, Creative Director, and our in-house Content Creator to help drive campaigns, support daily marketing tasks, and bring brand moments to life.

Suitable applicants will be hands-on, thrive in a collaborative team, be looking to grow within a fast-paced, creative brand, be tapped into what’s happening in fashion, culture and digital trends, and instinctively understand the conversations shaping our customer / audience.

This role has the potential to evolve into a Marketing Manager position over time.

Key Responsibilities

Strategic Support :

• Support the planning and coordination of the marketing calendar, including product launches, brand campaigns, and seasonal activity
• Assist in maintaining the content calendar across social, email, and digital touchpoints
• Support the execution of integrated marketing campaigns across email, social, influencer, gifting, events, and paid media
• Write and edit copy for emails, product launches, social posts, and press releases in line with Fruity Booty’s tone of voice
• Coordinate influencer gifting : research profiles, manage fulfilment logistics, and communicate via DMs
• Track campaign performance across email, social, gifting, and paid media, and help gather insights for team reporting
• Contribute ideas and input to Instagram, TikTok, Pinterest, and influencer strategy through research and community engagement
• Assist in researching and coordinating brand-aligned partnerships and collaborations
• Track marketing spend and support budget documentation and reporting
• Provide production support for photoshoots, including logistics and on-set assistance
• Capture behind-the-scenes content and support general coordination on shoot days

Day-to-Day :

Requirements :