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Senior Marketing Data Analyst

CPS Group (UK) LimitedLondon, England, United Kingdom

30+ days ago

Job type

Temporary

Job description

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A CIPD & Prince2 qualified, SC-Cleared 360 Principal Recruitment Consultant sourcing top-tier contractors for UK businesses

Senior Marketing Data Analyst

Role : Senior Marketing Data Analyst

Specialism(s) : MMM (Marketing Mix Models), Experimentation, Geo-Testing, A / B Testing, SQL, Data Warehouse, Snowflake, Python / R, Statistical Analysis, Stakeholder Engagement, Communication, Presentation Skills

Type : Contract, Inside IR35

Location : London (Hybrid)

Start : ASAP / Urgent

Duration : 6+ Months

Pay Rate : TBC – Market Rates

Senior Marketing Data Analyst

CPS Group UK are delighted to be working with a leading, global organisation to appoint a Senior Marketing Data Analyst for an initial 6-month duration. Being a key member of the EMEA Analytics & Insights team, this role is critical to the evaluation of strategic marketing initiatives to drive acquisition and improve retention.

The Marketing Data Analyst will bring expertise in Marketing Analytics and will drive the development, design and implementation of Marketing Mix Models (MMM), Experimentation & Geo-Testing as well as providing recommendations and strategic guidance on media mix optimisations.

Role Requirements

Collaborate with cross-functional teams including Marketing, Finance and Research to identify key measurement opportunities across markets and build marketing measurement roadmaps.
Drive the development, design and implementation of Marketing Mix Models (MMM), Experimentation and Geo Testing to understand the incremental impact of marketing investments.
Partner with Analytics teams globally on model alignment and on-going development of marketing measurement methodologies.
Provide impactful recommendations and strategic guidance on media mix optimisations to influence budget allocation for future marketing campaigns.
Liaise closely with third-party media owners and be across past and upcoming media plans.

Required Skills & Experience

Demonstrable experience working as a Data Scientist, Data Analyst or Marketing Data Analyst

Highly proficient in SQL

Exposure to Data Warehousing technologies (e.g. Snowflake)

Excellent technical proficiency in statistical analysis tools – Python and / or R

Proven experience and strong knowledge of regression analysis including MMM and A / B Testing

Strong verbal and written communication skills

Proven experience engaging with and managing senior stakeholders

For more information or immediate consideration for this opportunity, please contact Charlie Grant at CPS Group UK on 02920 37 55 99 or email cgrant@cpsgroupuk.com

Seniority level

Mid-Senior level

Employment type

Contract

Job function

Analyst, Marketing, and Information Technology

Industries

Technology, Information and Media and Broadcast Media Production and Distribution

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Senior Data Analyst • London, England, United Kingdom