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Marketing Manager Edinburgh / Hybrid

Marketing Manager Edinburgh / Hybrid

2i TestingCity of Edinburgh, Scotland, United Kingdom
21 days ago
Job type
  • Permanent
Job description

Roletype : Permanent

Who we are…

Over the past 6 years, we've redefined what quality and testing look like at 2i and to our clients. Born from a desire to view quality holistically across the entire software development lifecycle (SDLC), our quality engineers (QEs) are at the heart of delivering world-class consultancy services.

Why Us?

We are proudly certified as a "Great Place to Work." 2i is the chosen employer of around 300 QEs, and we're continuing our growth! We recently announced an eight-figure funding injection as we aim to increase our revenue by more than £50 million in the coming years, and this is where you come in…

What we’re looking for…

We’re looking for people whose curiosity and interest lead them. We don't expect to have a team of "experts." What we do expect is for #Team2i to be...

  • Inquisitive
  • Open to challenge
  • Taking initiative
  • Accountable

What you’ll be doing…

In 2025, we hope to establish ourselves as the leading QAT (Quality Assurance and Testing) partner in the UK. Our marketing strategy is fundamental to making this happen. Your role as Marketing Manager will involve working closely with our fractional CMO, senior leadership team, and external agencies (PR and web) to execute our carefully crafted 2i marketing strategy. You'll manage a small team of two to deliver marketing activities across our core channels while having the support and mentorship of our CMO. This role requires hands-on execution to manage the day-to-day marketing planning and operations to ensure all activities align with our strategic goals.

The marketing strategy has specifically been designed to accelerate 2i’s growth trajectory, built on the following pillars :

  • Strategic market expansion
  • Enhanced brand positioning
  • Data-driven lead generation
  • Technology foundation
  • Multi-channel engagement strategy
  • Partnership ecosystem development

    • With a goal of achieving over £100 million in revenue for 2026-2028, our marketing strategy will establish 2i as a trusted brand, generate high-quality leads for sales conversion, and build a scalable foundation for long-term growth.

  • Execute the marketing plan as developed with the fractional CMO and senior leadership
  • Manage, mentor, and grow the marketing team – currently made up of a Digital Content Specialist and a Marketing Executive
  • Coordinate with external agencies (PR, SEO, web) to ensure aligned delivery
  • Be a brand ambassador for 2i, ensuring high-quality assets and messaging in line with our communication strategy
  • Oversee digital advertising campaigns across platforms including Google PPC, LinkedIn, and other relevant channels
  • Work with our PR agency to amplify thought leadership content for target personas
  • Plan and manage event participation, from logistics to execution
  • Report on marketing performance metrics to senior stakeholders on a regular basis

    • Experience Required :

  • Marketing experience (2+ years) in a service-focused B2B environment
  • Good project management skills with the ability to manage multiple initiatives simultaneously
  • Self-motivated with the ability to work independently while knowing when to seek input
  • Experience with marketing automation and CRM systems (Salesforce is advantageous)

    • What we can offer you…

  • Careers development pathways tailored for your personal and professional learning within 2i, giving clear direction for your career with us
  • 26 days of annual leave + the option to buy and sell holiday (up to 5 days)
  • Private Healthcare + access to other mental health and wellbeing services including gym memberships, counseling, Cycle to Work schemes, and more
  • Individual and company-related performance bonuses

    • What if you are a partial fit?

    Curious? We want to hear from you!

    We don’t believe in the “perfect” hire. What we believe in is the benefits of creating a team built of different perspectives, backgrounds, career paths, and ways of working. What we value most are team players who are eager to take their growth into their own hands and utilize the people around them.

    Apply directly with your CV, or drop a message to one of our recruitment team on LinkedIn : John Holt, Hannah Reynolds, or Jack Kelly, or email talent@2itesting.com.

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