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Business Marketing Director

DTCCLondon, United Kingdom

28 days ago

Job type

Full-time

Permanent

Job description

Responsibilities

Act as a true 'business partner' and participate in strategic discussions with senior management / business leads to support overall business objectives.
Understand market drivers,petitive landscape and target clients to continuously evolve marketing strategies and maintain apetitive edge.
Develop and lead integrated multi-channel marketing strategies ( web, email, events, social, paid media, etc...), working directly DTCC business owners, sales & relationship teams, and other key stakeholders to translate business goals into strategic, measurable marketing goals. Specific programs including : Awareness, Acquisition, Expansion and Retention.
Develop and lead client acquisition programs leveraging top of funnel awareness activity and designed to generate interest, creating measurable impact on sales pipeline and new revenue growth, collaborating with Sales / Relationship Management and Product Management to ensure alignment on all client outreach initiatives
Oversee the development of apelling content and thought leadership program , by deeply understanding the business, synthesizing key insights and partnering with the M&C Content team to draft, refine, and finalizepelling pieces that align to strategic priorities and resonate with target audiences.
Collaborate with M&C channel leads (Events, PR, Social, Web etc...) and discipline teams (design, content, video etc) to ensure marketing plans are implemented effectively across all platforms, with consistent measurement and optimization practices.
Partner with regional marketing counterparts to provide direction on product marketing and demand generation initiatives by region.
Ensure brand consistency across all touchpoints while bringing creativity and differentiation to how we express the brand in various formats and forums.
Leverage data and analytics to track program, content and channel performance to identify opportunities for improvement andmunicate impact to stakeholders.

Qualifications :

At least 10 years of related experience - general B2B marketing / munications / product marketing experience with proven experience developing and executing insight-driven marketing programs, preferably within or in support of medium to large consulting firms or similar professional organizations.

Strong understanding of financial services and broader financial ecosystem, with experience developing marketing strategies in aplex, regulated environment.

Bachelor's degree preferred or equivalent experience

Experience with Marketo preferred, or other marketing automation platforms

Talents Needed for Success :

Strategic Orientation : Approach is strategic and critical thinking oriented. Challenges constructively and drives end-to-end problem solving. Brings an innovative approach to business opportunities, foreseeing problems before they arise, and challengingplacency and the way things have always been done. The ability to create long-term strategies and plans, which reflect a thorough understanding of how the business operates.

Collaborative Mindset : Effectivelymunicates apelling picture of how team goals ladder up to both departmental and organizational priorities. Exceptional ability to build relationships with key stakeholders, both within the Marketing andmunications department and throughout the organization through a strong level of presence, EQ and interpersonal skills.

Hands-On Operator : A leader who "rolls up their sleeves" and is not afraid to "lean-in" to a problem and get involved when the situation requires attention. Leads from the front with energy, drive and a pragmatic, engaged approach to day-to-day execution. Strong detail orientation.fortable working in a dynamic, fast-paced, and collaborative culture.

Drive for Results : Ensures things are getting done at an appropriate pace, impacting business performance at the highest levels. Evoking ownership and accountability, streamlining processes and structure, leveraging technology to drive efficiencies and reallocating resources quickly and flexibly.

We offer top class training and development for you to be an asset in our organization!

We are an equal opportunity employer and value diversity at ourpany. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable amodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request amodation.

About Us

With over 50 years of experience, DTCC is the premier post-trade market infrastructure for the global financial services industry. From 20 locations around the world, DTCC, through its subsidiaries, automates, centralizes, and standardizes the processing of financial transactions, mitigating risk, increasing transparency, enhancing performance and driving efficiency for thousands of broker / dealers, custodian banks and asset managers. Industry owned anderned, the firm innovates purposefully, simplifying theplexities of clearing, settlement, asset servicing, transaction processing, trade reporting and data services across asset classes, bringing enhanced resilience and soundness to existing financial markets while advancing the digital asset ecosystem. In 2024, DTCC's subsidiaries processed securities transactions valued at $ quadrillion and its depository subsidiary provided custody and asset servicing for securities issues from over 150 countries and territories valued at $99 trillion. DTCC's Global Trade Repository service, through locally registered, licensed, or approved trade repositories, processes more than 25 billion messages annually. To learn more, please visit us at dtcc or connect with us on LinkedIn, X, YouTube, Facebook and Instagram.

DTCC proudly supports Flexible Work Arrangements favoring openness and gives people freedom to do their jobs well, by encouraging diverse opinions and emphasizing teamwork. When you join our team, you'll have an opportunity to make meaningful contributions at apany that is recognized as a thought leader in both the financial services and technology industries. A DTCC career is more than a good way to earn a living. It's the chance to make a difference at apany that's truly one of a kind.

Learn more about Clearance and Settlement by clicking here.

About the Team

The Chief Client Office (CCO) is focused on providing a consistent Client Experience across all business lines and geographies, enabling enhanced Client Satisfaction, Revenue Growth and Business Line Success. The CCO function includes Sales, Partners, Relationship Management, Integration, Marketing &munications and Sales Analytics & Operations.

The Marketing &munications team enhances the image and reputation of the DTCC brand and drives the growth of its businesses by creating integrated outreach programs to disseminatepany news and information inmunication strategies aligned with key corporate and business goals targeted to internal and external stakeholders globally. Job ID 300003162859825

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Marketing Director • London, United Kingdom