CRM Executive

This is a really exciting Home Interiors brand – stores and ecommerce. UK Markets.

An established brand that has been through significant growth in the past 5 years.

Multi-million turnover brand. Private Equity backed which makes this moment for them the best time to join – with so much investment being put into the brand and marketing team.

Some impressive hires across the Marketing & Digital team from C Suit / Head of to Manager. Creating a fantastic working culture, a real collaborative team that has huge success as a remote business. Head office if you prefer to be in the office.

In this role, you’ll support the performance of the CRM channels : email, DM, SMS and Push, whilst supporting new automated customer experience and journeys.

Supporting in the build (template) and design of the assets, supporting the Head of pushing segmentation and automation strategies. A hands on role.

Key responsibilities for this role include :

• Support the brands overall CRM strategy, tracking it’s performance and keeping CRM as a key channel as part of the overall digital strategy.
• Ensure the database is segmented effectively for targeted campaigns.
• Optimise the retention strategy for the brand, building customer loyalty.
• Support on the creative and content of the email campaigns, and CRM campaigns.
• Report on CRM campaign success and improvements and strategic aims. Communicating findings to senior stakeholders within the business

What I am looking for :

• Extensive experience within CRM, including eCRM and core acquisition automation programmes.
• 3 years+ within CRM, working on a number of different ESP is ideal.
• Creative campaign delivery and content
• Knowledge of customer segmentation.
• Experience within with data, data in separate teams to create a single customer view.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Contract

Job function

Job function

Marketing and Advertising

Industries

Retail Furniture and Home Furnishings, Interior Design, and Retail

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