PPC Manager

Job Description

Central Employment are working closely with an established and expanding full-service Digital Marketing Agency, based in Glasgow as they look to appoint a proven and knowledgeable PPC Manager.

PPC Manager :

Are you a data-driven PPC expert with a passion for delivering measurable results? We’re looking for a PPC Lead to join our digital marketing team and drive performance across multiple platforms, reporting into the Head of Paid Media. This is a key strategic role with hands-on responsibility for campaign planning, execution, optimization, and reporting.

Key Responsibilities :

• Lead and manage paid search campaigns across Google Ads, Microsoft Ads (Bing), Meta (Facebook & Instagram), and Pinterest.
• Plan, execute, and optimize PPC strategies to achieve ROAS, CPA, and lead generation goals.
• Conduct keyword research, audience targeting, and competitive analysis.
• Create compelling ad copy and creative briefs that drive engagement and conversions.
• Monitor and analyze campaign performance using tools like Google Analytics, Ads Manager, and third-party reporting platforms.
• A / B test ad variations, landing pages, and targeting strategies.
• Provide regular performance reports and strategic insights to stakeholders.

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