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PR & Events Assistant

DeMellierLondon, England, United Kingdom

8 days ago

Job type

Full-time

Part-time

Temporary

Job description

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Job Description

ABOUT DEMELLIER

DeMellier is a fast-growing award-winning designer fashion brand based in London. DeMellier has been awarded twice by the British Luxury Association WALPOLE, recognising its commitment to innovation, craftsmanship and the highest standards of quality. Its handbags have become a favourite among women all over the world, including celebrities such as Beyonce, Irina Shayk, Emily Blunt, and January Jones among others.

In addition to its direct-to-consumer business, DeMellier is stocked in leading department stores such as Net-a-Porter, Selfridges, Saks Fifth Avenue and Le Bon Marche among others. Beyond creating beautiful products, DeMellier's mission is to be a force of positive influence in the fashion industry. Creating products by women for women, made with integrity while giving back to those less fortunate. For every item sold DeMellier funds vaccines and medical treatments aimed to save the life of a child in need.

THE ROLE

DeMellier is seeking a dynamic and highly organised PR & Events Assistant to support the execution of innovative brand activations, high-impact PR campaigns, influencer partnerships, and retail experiences. Working closely with the PR & Events Manager, this role is ideal for someone passionate about luxury fashion, storytelling, and building buzz across both digital and real-world touchpoints.

You will play a hands-on role in shaping the brand’s cultural presence — coordinating logistics, nurturing influencer and press relationships, managing samples, and assisting in the delivery of brand events across global markets. This is a unique opportunity to work in a fast-paced environment at the intersection of media, fashion, and experiences.

MAIN RESPONSIBILITIES

Influencer Relations & Gifting

Research and identify relevant influencers across key markets in the luxury fashion space.
Support day-to-day management of influencer outreach, gifting and seeding campaigns.
Maintain and update the influencer database and ensure timely and personalised gifting execution.
Coordinate with warehouse and logistics teams to ensure smooth delivery and troubleshoot any shipping issues.
Monitor influencer activity and industry trends to support campaign ideation.
Track performance and engagement, feeding into reports and future recommendations.

Sample Management

Be the primary contact for sample requests across PR, VIP, press and influencer touchpoints.

Maintain the PR and marketing sample tracker, logging all sample movements.

Handle sample packing, shipping, receiving, and returns — ensuring accurate SKU creation and barcode management in Zedonk.

Support showroom display organisation and assist in sample sales coordination.

Collaborate with cross-functional teams to manage co-gifting logistics and ensure consistency across activations.

Press, Celebrity & VIP Support

Assist with the implementation of DeMellier’s PR and celebrity placement strategy.

Track global coverage and ensure alignment with launch timelines and brand messaging.

Ensure timely trafficking of press samples and record secured placements for reporting.

Research emerging media and editorial opportunities in line with brand positioning.

Event & Brand Activation Coordination

Provide hands-on support in the planning and execution of press days, influencer events, brand activations and in-store experiences.

Assist with venue sourcing, production logistics, guest list admin, RSVPs and on-the-ground event support.

Coordinate post-event processes including coverage tracking, sample returns and performance reporting.

Work with the PR & Events Manager to maintain detailed event timelines and budget trackers.

Retail & Wholesale Activation Support

Support the coordination of wholesale marketing activations such as pop-ups, trunk shows, and co-branded campaigns.

Assist in the creation of retail gifting packages and event assets.

Liaise with wholesale partners to ensure consistent brand representation in stores and experiential retail settings.

Reporting & Insights

Compile and share weekly and monthly reports covering influencer performance, gifting ROI, and press highlights.

Manage tagging and performance tracking tools (e.g., Tribe), ensuring accuracy across data points.

Contribute to campaign debriefs, using data to identify what worked and where to optimise.

Assist in compiling post-event and activation reports with visuals, metrics and key learnings.

REQUIREMENTS

1–2 years of experience in a similar role

Passionate about communications, branding, and the influencer / press landscape.

Exceptionally organised with strong attention to detail and ability to manage multiple priorities.

A clear and confident communicator — both written and verbal.

A proactive, problem-solving mindset with a willingness to roll up your sleeves.

Strong digital literacy — comfortable with Excel / Google Sheets, social media platforms, and PR tools (experience with Zedonk and Tribe a plus).

A team player with a positive attitude, eager to grow within a creative and fast-paced environment.

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing and Public Relations

Industries

Retail Luxury Goods and Jewelry, Retail Apparel and Fashion, and Retail

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Event Assistant • London, England, United Kingdom