CRM Manager (Sportsbook)

Based in the heart of Manchester, the Betable Group brings together Betable, Grace Media, NewShore, and APIS Gaming to form a dynamic iGaming and payments ecosystem. With deep expertise and a passion for innovation, our team is dedicated to delivering exceptional online gaming experiences for players across more than 100 casino and bingo sites globally.

We put the player at the centre of everything we do, from seamless payments and secure transactions to engaging game content and responsible gaming practices. Our comprehensive approach covers cutting-edge marketing, regulatory compliance, B2B account management, financial analysis, customer support, and risk management. United by a commitment to social responsibility, creativity, and teamwork, the Betable Group is shaping the future of online gaming, always with the player in mind.

We’re looking for a CRM Manager (Sportsbook) to take full ownership of our Sports CRM strategy from the ground up. This is an ideal opportunity for someone ready to step into management, build out a new vertical, and make a real commercial impact.

You’ll be responsible for owning the end-to-end Sportsbook CRM calendar, delivering timely, targeted campaigns aligned with product releases, seasonal sporting events, and key fixtures.

Working closely with teams across Sportsbook, Product and Design, you’ll ensure all activity is insight-led, optimised for performance, and aligned with CRM best practices around segmentation, testing and compliance.

Your focus will be on driving engagement, improving retention, and encouraging cross-sell to Casino, while also helping to shape the long-term Sports CRM strategy to grow customer lifetime value and support wider business goals.

Key Responsibilities

Build from launch, own and manage the Sportsbook CRM calendar, ensuring campaigns are timed around fixtures, product launches and key sporting moments

Plan, build and deliver multi-channel CRM campaigns (email, push, SMS, onsite) tailored to Sportsbook audiences

Work closely with Sportsbook and Operations teams to ensure CRM activity supports promotions, product features, and pricing strategies

Drive cross-sell into Casino by leveraging high-impact sporting events and player behaviour insights

Monitor and optimise campaign performance through regular analysis of engagement, conversion and retention metrics

Apply CRM best practices, including effective segmentation, personalisation, testing and automation

Manage and support a CRM Assistant or Executive, providing guidance, development and performance oversight

Skills and Experience

Genuine passion for sport, with a strong understanding of major events, leagues and customer behaviour around key fixtures

Minimum 3 years’ proven experience in CRM within iGaming or a fast-paced digital B2C environment, ideally with a focus on Sportsbook

Strong track record in planning and delivering multi-channel CRM campaigns (email, push, SMS, onsite) using segmentation and personalisation

Commercially driven, with the ability to influence retention, engagement and cross-sell performance through CRM activity

Confident interpreting campaign data and applying insights to optimise future performance

Experience mentoring or managing CRM Assistants or Executives, with a focus on development, support and delivery standards

Collaborative mindset, with experience working cross-functionally with Sportsbook, Design, Data and Compliance teams

Confident managing relationships at all levels, from C-suite stakeholders to external partners

Experience with Optimove is not essential but would be a strong advantage