About Us
Founded in 1992, Pennsylvania, USA, by current URBN chairman and president Dick Hayne, Anthropologie was named after his college major (with a decidedly French twist) Anthropologie, which now operates over 200 stores worldwide, has evolved into a leading one-of-a-kind destination for those seeking a curated mix of clothing, accessories, gifts and home décor to reflect their personal style. In 2009 the brand launched its first store in London and now has over 18 stores in the UK and Europe.
Role Summary
As Brand Marketing Executive, you’ll play a key role in amplifying Anthropologie’s brand awareness across Europe, with a particular focus on influencers, digital and physical partnerships and experiential activations. Supporting both the Senior Brand Marketing Manager and the Head of Brand Marketing, you will help shape and deliver standout multi-channel campaigns cross-functionally.
What You'll Be Doing
Brand & Performance Influencer :
- Build on your existing influencer knowledge across womenswear, interiors, lifestyle and the arts, building suggested cast lists for our ambassador programmes and campaigns
- Support the Senior Brand Marketing Manager in end-to-end management of all influencer activity : relationships, contracts, briefing and product co-ordination
- Ideation and co-management of experiential events, bringing our community of customers and influencers unique experiences that deliver brand awareness
- Post-partnership analysis. Weekly, quarterly and monthly tracking against key metrics, reporting results and learnings to wider teams
Brand and Cause Partnerships :
Supporting the Senior Brand Marketing Manager on 3rd party partnerships, helping to identify opportunities and deploy campaign-aligned activations with brand-aligned across the lifestyle sector, both physically and digitallyAssist the Head of Brand Marketing and Senior Brand Marketing Manager in developing co-operative marketing activities, identifying opportunities in collaboration with buying teams, developing pitch decks, managing cross-channel briefs and post-activity reportingContribute to the brands CSR efforts – supporting activities with key global and local charitable and environmental initiativesCampaign Management :
Supporting the Head of Brand Marketing in campaign briefing, ensuring cross-departmental briefs are clear and completed by all areas in line with deadlinesRetail Marketing :
Assisting the Senior Brand Marketing Manager in the briefing and delivery of all in-store POSContributing to the successful launch and ongoing marketing of new Anthropologie stores, helping to develop and execute opening plans, contributing ideas for awareness and footfall-driving tacticsIndustry Knowledge :
Stay up to date with industry trends and competitor activity, using this to inform strategies and highlight emerging opportunities.What You'll Need
A proactive, positive and energetic attitude, you’re someone who gets stuck in, solves problems quickly, and brings ideas to the table with enthusiasmExcellent written and verbal communication skills, with a sharp eye for emerging talent and unique opportunitiesExperience in a Brand Marketing & Influencer role (either in-house or agency) with a strong knowledge of the landscape and talent across fashion, interiors, lifestyle, and the artsGood existing relationships with brand-aligned influencers and partners, plus a natural ability to nurture new relationshipsDemonstrable experience in planning and delivering brand partnerships, awareness and performance-driven influencer campaigns and experiential activationsStrong experience tracking, analysing and reporting on both digital and physical activationsNaturally sociable and people-first, with a warm, confident personality and the ability to build rapport quickly both internally and externallySuper-organised whilst still being flexible, with the ability to juggle multiple projects, meet deadlines and stay calm under pressure.Digitally confident, with strong working knowledge of Microsoft Office SuiteFamiliarity with performance-tracking tools essential, both native metrics and 3rd-party platforms (i.e. Dash Social, GRIN, Plot)Creative and commercially aware, always thinking about how to drive awareness and impact for the brand.AnthroEU
The Perks
Work-life balance :Flexible start and finish timesBring your dog to workWellbeing :Employees Assistance program to support with mental, physical and financial healthFully equipped free gym and on-site wellness room in Brick Lane and 50% discount of external gym membershipsPrivate Medical InsuranceEmployee Discount :Up to 40% off at all URBN BrandsCommunity :One paid day to either volunteer or fundraise for a charity of your choiceTravel :Cycle to work scheme, season ticket loanContinued Development :We offer structured support within the business alongside continued learning and developmentEqual Opportunity Statement
URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.
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