Senior Customer Marketing Manager (EMEA & On-trade)

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Client : Vinarchy

Location :

Telford, United Kingdom

Job Category : Other

EU work permit required :

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Job Reference : 75716a9f6e12

Job Views : Posted :

25.06.2025

Expiry Date : 09.08.2025

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Job Description : About us

At Accolade Wines, our purpose is to enrich everyday moments through our amazing wine brands.

As one of the world’s leading wine companies, our award-winning portfolio includes loved brands such as Hardys, Grant Burge, St Hallett, Petaluma, Croser, Banrock Station, Mud House, Jam Shed, Tatachilla, Brookland Valley and many more.

The driving force behind our business is our people, their expertise, their passion and their professionalism. With over 1,400 dedicated employees in Australia, the UK, Europe, Asia, South Africa, New Zealand and North and South America, it is our teamwork that sets us apart.

About the role

As the Senior Customer Marketing Manager – On-Trade & EMEA, you will be responsible for developing and executing customer marketing strategies that drive brand engagement, sales, and visibility in the On-Trade and EMEA channels. This role will involve working closely with regional sales, brand, and category teams to deliver insights-driven, customer-centric marketing campaigns that strengthen relationships with key customers and drive the growth of the brand portfolio.

Key responsibilities include :

• On-Trade and EMEA Strategy Development : Lead the creation and implementation of customer marketing strategies for the On-Trade and EMEA channels. Develop tailored campaigns that align with local market needs while maintaining consistency with the overall brand vision and business objectives.
• Customer Relationship Management : Build and nurture strong relationships with key On-Trade and EMEA customers, including retailers, restaurants, bars, hotels, and distributors. Understand their needs and preferences to deliver personalised marketing solutions that drive engagement and loyalty.
• Campaign Planning & Execution : Develop and manage integrated marketing campaigns that focus on driving sales, increasing brand awareness, and enhancing customer experiences. Oversee the execution of these campaigns, ensuring they are aligned with customer objectives and are effectively delivered across markets.
• Market Insights & Analysis : Use customer insights, market trends, and data to inform customer marketing strategies. Monitor competitor activities and consumer preferences in the On-Trade sector to identify opportunities for innovation and differentiation.
• Collaboration with Sales Teams : Work closely with the regional sales teams to ensure alignment between customer marketing initiatives and sales goals. Support the sales teams with the necessary tools, materials, and marketing assets to drive sales and build strong relationships with customers.
• Digital & Social Media Engagement : Collaborate with the digital and social media teams to develop relevant content and activations for the On-Trade channel, ensuring the brand remains visible and engaging across digital platforms used by On-Trade customers.
• Brand Training & Education : Develop and deliver training programmes for On-Trade and EMEA customers and their staff, helping them to better understand and sell the brand’s portfolio. This includes product knowledge, brand positioning, and serving techniques.
• Event Management & Sponsorships : Lead the organisation and execution of events, such as brand immersion, launches and trade shows. Manage relationships with external partners and sponsors to enhance brand presence and credibility in the market.
• Budget & Resource Management : Oversee the customer marketing budget for On-Trade and EMEA activities, ensuring effective allocation of resources to maximise ROI. Provide regular reports on budget spend and campaign effectiveness to senior management.
• Performance Monitoring & Reporting : Monitor and evaluate the effectiveness of marketing campaigns. Track key performance indicators (KPIs) such as sales growth, customer engagement, brand awareness, and ROI. Present insights and recommendations for continuous improvement.
• Team Leadership & Management : Lead, mentor, and develop a high-performing team of customer marketers. Provide guidance and support to team members, ensuring they have the tools, resources, and direction to excel in their roles.
• Brand management : Oversee management of key channel specific brands and NPD to further drive performance in the channels.

What you’ll bring :

Additional Requirements :

What you can expect :

Accolade Wines will provide the ideal climate and a hand-picked rewards package for you to make a difference in our successful and growing business.

You will also have access to :

Want to find out more? Watch us in action here : https : / / www.youtube.com / watch?v=gRtn17Hgz8M

Sound like your kind of drop? Apply now.

At Accolade Wines we are dedicated to building a diverse, dynamic and inclusive culture.

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