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Product Marketing Manager

SovaUnited Kingdom

23 days ago

Job type

Full-time

Job description

Sova is redefining the future of talent assessment. Our B2B SaaS platform helps global enterprises - including Vodafone, Unilever, Sky and TUI - transform hiring through intelligent automated skills assessments, personalised candidate experiences, and AI-powered insights.

About the Role :

We’re looking for a Product Marketing Manager who is deeply strategic, data-driven, and obsessed with understanding customers and their buying journeys. You’ll shape how our products are perceived in the market, influence roadmap decisions, and be a key player in supporting multi-stakeholder enterprise sales cycles that often span months.

You’ll work at the intersection of Marketing, Product, Sales, and Customer Success, with a clear mission : to position Sova as a category leader in AI-driven talent assessment solutions.

What You’ll Be Doing :

Lead continuous, AI-assisted market, buyer, and competitor research to identify trends and opportunities
Translate insights into actionable inputs for positioning, messaging, and product roadmap
Champion voice-of-the-customer programs to refine segmentation and persona development
Define and refine positioning for complex enterprise use cases and long buying journeys
Craft tailored messaging by persona, sector, and buying stage that resonates with both technical and non-technical stakeholders
Collaborate with Product to translate technical features into customer-centric value propositions

Go-to-Market Leadership

Own go-to-market planning for major launches, expansions, and AI innovations

Partner with Product and Sales to build launch plans, rollout strategies, and success metrics

Pilot and iterate messaging using AI-driven experimentation and feedback loops

Enable Sales and RevOps teams with training and competitive positioning

Support ABM and deal-cycle strategies with custom content and insights

Performance & Impact Measurement

Track product marketing success using analytics platforms and tools

Report regularly on messaging effectiveness, win / loss trends, pipeline impact, and content performance

Rapidly iterate based on data and field feedback

Partner with Customer Success to spotlight customer outcomes and build references

Use AI tools to synthesise customer feedback at scale for product and marketing use

Facilitate cross-functional alignment across Product, GTM, and Customer teams

About You :

3–5 years of experience in product marketing for B2B SaaS, ideally with enterprise customers

Strong understanding of long, complex sales cycles and multi-stakeholder buying decisions

Strategic thinker with hands-on skills in messaging, competitive analysis, and GTM planning

Exceptional storyteller who can adapt language for C-suite, HR leaders, and technical evaluators

Confident using AI tools for research, testing, and campaign optimisation

Data-driven mindset with experience in performance tracking and feedback loops

Comfortable working in high-growth, fast-paced startup environments

Experience within the talent acquisition or HR technology industry

Hands-on demonstrable experience with user research and competitor research

Why Sova?

Flexible work – remote-first with optional London HQ

Birthday off + 25 days leave + 8 bank holidays

Quarterly team socials

A chance to be part of a mission-driven team shaping the future of hiring

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Software Development

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Product Marketing Manager • United Kingdom