SEO Specialist

SEO Operations Specialist

YOOX NET-A-PORTER GROUP is the world leader in online luxury and fashion that comprises a complete luxury retail ecosystem. The Group sells directly to customers globally through its own family of multi-brand online shops NET-A-PORTER, MR PORTER, YOOX and THE OUTNET. The Group’s Online Flagship Stores Division partners with many leading luxury brands to power their own e-commerce destinations.

The Group has 4.3 million high-spending active customers globally. As pioneers in bringing together the realms of technology and luxury, YOOX NET-A-PORTER satisfies the most discerning clientele with expertly curated products from the world’s most coveted brands, personalised end-to-end service, the latest technology and inspiring content, all shaped by 20 years of insights into the modern shopper.

The Digital Media Marketing for Luxury looks after both Net A Porter and Mr. Porter brands. It is a team of experts covering Social Media Marketing and Display Media Marketing channels. Aligned with business objectives across both brand and performance marketing the objective is to deliver first class approach to a full funnel strategy for the business. Challenged with delivering revenue for the business whilst also ensuring engagement and consideration KPI’s are met. This creative team of experts are now seeking a talented Senior Display Marketing Executive to join the Digital Media Marketing team.

We are seeking a passionate and results-oriented SEO Specialist to join our dynamic team. The ideal candidate will possess a strong understanding of content SEO best practices, excellent project management skills, and a keen interest in the luxury e-retail landscape.

Some of the essentials for you to know are :

Location : London

Contract Type : Permanent

Working Model : Hybrid

Besides a competitive salary, we can offer you :

Performance bonus schemes dependant on the type of role you are in

A pension that both you and the company contribute to

A portal with an array of discounts on things like theme park and cinema tickets

Our famous staff discount along with exclusive staff sales

Private healthcare for you and your family

Flexible working

Here is a breakdown of what you’ll be doing :

Develop and implement content SEO strategies aligned with our overall business goals.

Conduct thorough keyword research to identify opportunities for content creation and optimisation.

Optimise existing website content (text, images, video) for search engines, focusing on on-page elements, readability, and user experience.

Collaborate with content creators (internal and external) to ensure SEO best practices are integrated into all content initiatives.

Manage and execute content audits to identify areas for improvement and optimisation.

Track, analyse, and report on content performance using relevant SEO tools (e.g., Google Analytics, Google Search Console, SemRush, PiDatametrics etc.).

Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices, particularly within the e-commerce and luxury sectors.

Manage SEO-related projects, including technical implementations and content refreshes, ensuring they are delivered on time and within scope.

Collaborate with cross-functional teams, including marketing, merchandising, and web development, to implement SEO recommendations.

The type of person we are looking for :

Proven experience (2-3 years) as an SEO Specialist, with a strong focus on content SEO.

Solid understanding of SEO principles, including keyword research, on-page optimisation, data analysis, and agile methodologies.

Proficiency with SEO tools such as Google Analytics, Google Search Console, Google Looker Studio and other major SEO platforms (e.g., SemRush, Ahrefs).

Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.

Strong analytical skills and the ability to interpret data to drive actionable insights.

Excellent written and verbal communication skills.

A keen interest in the luxury e-retail industry and an understanding of its unique challenges and opportunities.

Passion for AI and its applications in SEO, with a strong interest in exploring automation, machine learning, and AI-driven insights for optimisation.

Bonus Points :

Experience with luxury e-commerce sites.

Experience with site migrations.

Familiarity with technical SEO concepts.

Experience with international SEO.

Basic Data Science knowledge.

Experience Level : AssociateWorkplace Type : Hybrid