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Ecommerce Manager

The Fragrance ShopStretford, England, United Kingdom

30+ days ago

Job type

Full-time

Job description

Join to apply for the Ecommerce Manager role at The Fragrance Shop

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Established in 1994, The Fragrance Shop is the UK’s leading independent fragrance retailer. With over 220 stores nationwide and a fast-growing digital presence, we make luxury and mainstream fragrances accessible to all. As we enter a major phase of digital growth — including the launch of a brand-new Shopify site and international E-commerce expansion — we’re looking for a commercially sharp, data-driven E-commerce Manager to help shape the future of our online business.

Why You’ll Love Working Here

Vibrant, modern HQ in Trafford Park with free parking and excellent transport links
Free onsite gym — perfect for pre- or post-work workouts
Generous staff discounts on a huge range of fragrances
Collaborative and fast-paced culture with space to own and drive digital initiatives
Real career progression and development within a growing E-commerce function

The Role

This is a high-impact role in our digital team, responsible for E-commerce trading, customer experience, and digital innovation. You’ll manage the day-to-day performance of our E-commerce site and app — while playing a key role in launching our new Shopify site and international E-commerce presence from a trading and merchandising perspective.

You’ll also manage a team of two E-commerce Executives and work closely with both internal teams and external brand suppliers — ensuring online campaigns, content, and product launches are delivered with commercial and operational excellence.

Key Responsibilities :

Website & Platform Management

Manage the daily performance and trading of our ecommerce site

Play a key role in launching the new Shopify platform — contributing to setup, structure, merchandising and onsite journey

Oversee content updates, campaigns and promotional activity to support brand and sales goals

Maintain accuracy of product data, pricing, and availability across the site

Trading & Performance

Own and execute the ecommerce trading calendar to deliver against KPIs — revenue, AOV, CVR, margin

Use data tools (GA4, Shopify Analytics, Looker Studio) to make insight-led decisions

Share brand and category performance reports with internal and external stakeholders

Support the setup and execution of our international ecommerce rollout

Manage app content, journeys and promotional execution

Partner with CRM to drive app engagement, loyalty, and lifecycle value

Monitor app analytics and implement features to improve retention and conversion

Customer Experience & Innovation

Drive continuous improvement of the onsite journey — optimising product presentation, navigation and storytelling

Champion new fulfilment options and commercial innovations (e.g. same-day delivery, marketplaces)

Ensure the ecommerce experience reflects The Fragrance Shop’s brand tone and customer expectations

Cross-Functional Collaboration

Buying & Merchandising : Align on assortment, pricing, stock availability and brand strategy

Marketing & CRM : Work closely to activate campaigns, promotions, and content across all customer touchpoints

Tech & Product : Brief and test onsite improvements; ensure smooth site functionality and performance

Warehouse & Operations : Collaborate to plan for order volumes, fulfilment innovations, and seasonal peaks

Brand Suppliers : Act as a key point of contact for brand partners — coordinating campaigns, content, and promotions on a daily basis

Leadership

Manage and develop a team of two E-commerce Executives — offering coaching, direction, and hands-on support

Lead team trading reviews and ensure alignment on performance targets and campaign execution

Be a core stakeholder in E-commerce strategy — contributing ideas, testing new approaches, and helping set the long-term vision

What You’ll Bring

Strong E-commerce trading experience — ideally in a retail or consumer product environment

Hands-on expertise with Shopify — including site trading, content management, and contributing to builds or replatforming projects

Commercial mindset with experience delivering results across AOV, CVR, margin, bounce rate, and revenue

Data-literate and confident using tools like GA4, Looker Studio and Shopify Analytics

Proven ability to work across teams and manage external partners or suppliers

People leadership experience, with a desire to coach and develop team members

Detail-oriented, highly organised, and thrives in a fast-paced, collaborative environment

The Fragrance Shop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Industries

Retail

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Ecommerce Manager • Stretford, England, United Kingdom